Pharma and biotech teams
Understand patient and HCP perspectives, compare competitive positioning, and test concepts or messages before committing to a launch approach.
Healthcare research and analytics
Healthcare research, clinical usability, and market intelligence for pharma, CROs, and healthtech.
From patient and HCP insights to market assessments, digital health experiences, and support for real-world evidence (RWE) initiatives, we help teams connect research and data to make clearer healthcare decisions.
Who we work with
Research for the teams building and bringing healthcare products to market.
Projects are scoped around your decision, audience, and stage of development. The work can focus on a market question, a product experience, or the evidence your team needs next.
Medical device teams
Assess market potential, understand clinical workflows, and explore how professionals evaluate a new device or product proposition.
Healthtech startups and product teams
Research patient and professional needs, evaluate prototypes and digital journeys, and use behavioral data to prioritize product improvements.
CROs and healthcare initiatives
Scope patient and HCP research, evaluate study-facing materials and digital experiences, or analyze population data to inform planning and outreach.
Clinical usability research focuses on how users understand and complete tasks in healthcare workflows. Formal regulatory validation, clinical endpoints, and patient-identifiable data require a separately defined scope and appropriate expertise and infrastructure.
01
Markets and Competition
Market Intelligence
Understand market size, trends, competition, stakeholders, and opportunities before making a growth decision.
What we can deliver
- Market intelligence report
- Market sizing and forecasting model
- Competitive and product landscape
- Industry trends and market drivers
- Stakeholder and segment map
- Opportunity prioritization matrix
02
User and Market Research
Patient & Caregiver Research
Understand patients and caregivers—their needs, barriers, decisions, and experiences across the healthcare journey.
Questions and methods
- Needs, behaviors, barriers, and decision drivers
- Patient and caregiver journeys
- Patient profiling and segmentation
- Concept, message, and value proposition testing
- Interviews, focus groups, and surveys
- Ethnography, netnography, and contextual research
- Empathy maps and evidence-based experience maps
03
Healthcare Professional Research
HCP & Staff Research
Understand physicians, nurses, pharmacists, clinical teams, and administrative staff who deliver and influence healthcare.
Questions and methods
- Clinical and operational workflows
- Referral, prescribing, and treatment decisions
- Product and technology adoption
- Barriers, unmet needs, and decision drivers
- HCP and staff interviews and surveys
- Stakeholder segmentation and personas
- Concept, message, and value proposition testing
04
Digital Health Experience
UX Research
Build healthcare products around how people understand, use, and experience them.
What we can test
- Healthcare websites, apps, and platforms
- Patient portals and professional tools
- Concepts, prototypes, and new features
- Usability and task completion
- Information architecture and content clarity
- Accessibility and product experience
- UX interviews, surveys, and benchmarking
05
Healthcare Data
Data Analytics
Connect population, survey, product, and operational data to understand patterns, compare groups, and answer a focused healthcare question.
What we can analyze
- Healthcare and research data
- Survey and segmentation analysis
- Journey and behavioral analytics
- Population profiles and geographic comparisons
- Data quality and source reconciliation
- Data integration and statistical modeling
- Data visualization, KPIs, and dashboards
06
Evidence generation support
Real-World Evidence
Support RWE initiatives with patient and HCP research, evidence-gap assessment, and analysis of suitable healthcare data. Understand care journeys, access barriers, and unmet needs in everyday care.
How we can contribute
- Evidence needs and research question development
- Patient and HCP perspectives
- Care pathways and barriers to access
- Data-source assessment and descriptive analysis
- Research synthesis and evidence communication
- Collaboration with medical and research teams
Applied research and analytics
Case studies and field evidence.
Explore research for product positioning, medical device entry, and healthcare audiences, alongside an independent analysis of public population data.
Women's health · Market intelligence
Finding a clearer position in the PCOS supplement market.
Connect competitor positioning, search behavior, audience signals, and product reviews to identify a credible position for a new inositol supplement.
Anonymized client case study
Explore the study : Finding a clearer position in the PCOS supplement market.Medical devices · Colombia
Evaluating the market for an ophthalmic syringe.
Combine clinic research, treatment-volume estimates, pricing, and specialist conversations to assess the entry opportunity for a zero-residual syringe.
Anonymized client case study
Explore the study : Evaluating the market for an ophthalmic syringe.Oncology · HCP research
Understanding clinician audiences before a device launch.
Use digital profiling, professional affinity networks, and qualitative reviews of public clinician material to inform segmentation and launch communication.
Anonymized client case study
Explore the study : Understanding clinician audiences before a device launch.Population health · Data analytics
Mapping the US health insurance gap.
Compare Census estimates of uninsured rates, population counts, and income groups to identify starting points for access research and outreach planning.
Independent public-data study
Explore the study : Mapping the US health insurance gap.How we work
Start with the decision, then choose the evidence.
- FrameDefine the decision and what is still unknown.
- InvestigateSelect the right sources, people, methods, and data.
- InterpretConnect findings and separate signal from assumption.
- ActDeliver clear implications and recommended next steps.
Data privacy and confidentiality
Agree on data handling before the research starts.
A project begins with the intended use of the data, permissions, and confidentiality requirements. These shape what we collect, who can access it, and how findings are reported.
Confidentiality and research participation
Nondisclosure and data-use terms can be agreed during scoping. For primary research, the scope defines participant consent, recording permissions, and how responses will be shared. Reporting should avoid unnecessary identifying details.
HIPAA and project-specific requirements
Before any work involving protected health information, HIPAA applicability, business associate requirements, and a suitable data environment must be confirmed. Public, aggregated, or appropriately de-identified data is considered where it can answer the question.
Patient and HCP data handling, retention, access, and any other applicable privacy requirements are defined for the specific project before data is transferred.
For an initial quote, describe the question and available sources. Do not include patient-identifiable records in the website form. HIPAA applicability guidance from HHS →
Get a quote
What do you need to understand or decide?
Share the question with us. We will respond with a proposed scope, timeline, and price.